
Maserati has announced updates to its Folgore electric lineup, including the GranTurismo Folgore, which now boasts a WLTP range of over 540 kilometres, an improvement of approximately 85 kilometres thanks to new energy management algorithms. This upgrade is significant for Canadian buyers, who can take advantage of the iZEV incentive program and provincial rebates to offset the cost of purchasing an electric vehicle. The GranTurismo Folgore's updated range puts it in a more competitive territory in the luxury EV coupe segment, with a price point that may be eligible for Canadian pricing incentives.
The updates apply to all three of Maserati's electric models: the GranTurismo Folgore coupe, the GranCabrio Folgore convertible, and the Grecale Folgore SUV. While the hardware remains largely unchanged, the software and calibration refresh have resulted in significant range gains. The GranTurismo Folgore's 800-volt architecture and three motors deliver 760 hp continuously, with a new energy management algorithm pushing the range past 540 kilometres. The Grecale Folgore SUV confirms its maximum range of 580 kilometres, with incremental gains from a new Air Grille Shutter system, improved aerodynamics, and more efficient tyres. Canadian buyers can expect to see these updates reflected in the pricing and availability of these models in the Canadian market.
The Folgore updates are part of a larger announcement that highlights Maserati's focus on combustion engines, including a new V6 Nettuno engine with 590 hp. This shift in focus is notable, given Maserati's previous commitment to going fully electric by 2030. The company's COO, Santo Ficili, has framed the strategy as investing in technologies that best express Maserati's character, including both ICE and EV powertrains. For Canadian buyers, this means that Maserati's electric offerings, such as the Folgore lineup, may be subject to changes in availability and pricing as the company navigates its shifting focus.
In the luxury EV segment, the GranTurismo Folgore's updated range puts it in competition with other high-end electric vehicles, such as the Porsche Taycan and the BMW iX. However, Maserati's volumes are significantly smaller, and the brand faces challenges in terms of sales and dealer network. Canadian buyers may find that the Grecale Folgore, with its 580-kilometre range and AWD Disconnect system, is a compelling option, but it competes with other luxury electric SUVs, such as the Porsche Macan Electric and the Mercedes EQE SUV. As the Canadian market continues to evolve, buyers can expect to see more options and incentives for electric vehicles, including those from Maserati.
The range improvements to Maserati's Folgore lineup are significant, and the company's electric engineering team has done solid work in pushing the hardware further. However, the real story is Maserati's positioning and whether the brand can survive long enough to sell its electric vehicles in meaningful numbers. With Stellantis actively shopping for partners and sales at a 13-year low, the brand's entire future is in question. For Canadian buyers, this means that it's essential to stay informed about the latest developments and incentives in the electric vehicle market, including those related to Maserati's Folgore lineup. By taking advantage of programs like the iZEV incentive and provincial rebates, Canadian buyers can make informed decisions about their next electric vehicle purchase.