Ford Secret Website Reveals Closer Look at 30000 Dollar Electric Pickup Truck
June 15, 2026
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Key Takeaways
Ford's upcoming midsize electric pickup is expected to launch in 2027, with a starting price of around $40,000 CAD, making it an attractive option for Canadian electric vehicle (EV) buyers.
The vehicle will offer a range of up to 400 kilometres on a single charge, featuring advanced technologies such as a large infotainment screen and a spacious interior, including a frunk and bed.
Canadian buyers can benefit from the government's iZEV incentives and provincial rebates, reducing the total cost of ownership, and can sign up on Ford's dedicated website to stay updated on the latest news and developments about the new electric pickup truck.
Introduction to Ford's Upcoming Midsize Electric Pickup
Ford has been working on a low-cost electric pickup, and the wait is almost over. The company has now launched a dedicated website, offering a sneak peek at the upcoming electric vehicle (EV). Although it's not the next-generation F-150 Lightning, this midsize electric pickup is set to make a splash in the Canadian market. With its debut just around the corner, Ford is testing the vehicle on public roads, and the first prototype was spotted driving around Long Beach.
A Glimpse into the Midsize Electric Pickup
The disguised test mule appeared smaller than expected, and when compared to the F-150 and the Ranger-based Mazda B-series pickup, it's clear that the "midsize" EV pickup is more compact. The vehicle's camouflage featured hidden QR codes, which, when scanned, direct users to a "secret" website dedicated to the upcoming electric pickup. The website features videos showcasing the vehicle's testing, advanced manufacturing methods, and a glimpse of the interior, complete with a decent-sized infotainment screen at the centre. Canadian buyers can expect a four-door EV pickup with more interior space than a Toyota RAV4, including the frunk and bed, and a lower total cost of ownership than a Tesla Model Y.
Canadian Pricing and Availability
The starting price for this midsize electric pickup is expected to be around $40,000 CAD, making it an attractive option for Canadian buyers. With the Canadian government's iZEV incentives and provincial rebates, such as those offered in British Columbia and Quebec, the cost of owning an electric vehicle can be significantly reduced. The vehicle will be assembled at Ford's Louisville Assembly plant, with deliveries scheduled to begin in 2027. Canadian buyers can expect to travel up to 400 kilometres on a single charge, making it an ideal choice for daily commutes and road trips across the country.
Advanced Manufacturing and Features
Ford is using advanced new manufacturing processes, including unicasting, to produce the Universal Electric Vehicle (UEV) platform. The company promises that its next-generation EVs will be more efficient, more affordable, and more profitable than the Mustang Mach-E and F-150 Lightning. The midsize electric pickup will feature a range of advanced technologies, including a large infotainment screen and a spacious interior. Canadian buyers can sign up on the website to learn more about Ford's upcoming EV pickup and stay up-to-date on the latest news and developments. With its competitive pricing and impressive features, this midsize electric pickup is set to be a game-changer in the Canadian EV market.
