Rad Power Bikes showcases electric bike lineup at Eurobike under new ownership
June 25, 2026
Share
Key Takeaways
Rad Life Mobility is expanding its e-bike portfolio in North America through strategic acquisitions, including Rad Power Bikes, Serial 1, and potentially QuietKat, to cater to different segments of the electric bike market.
The company's portfolio expansion is expected to benefit Canadian customers with access to a large dealer network of around 80 dealers, better service and support options, and a wider range of e-bike models with competitive Canadian pricing and eligibility for iZEV incentives and provincial rebates.
Rad Life Mobility is committed to investing in product development, with new e-bike models in the works, including designs tailored to the Canadian market with features such as improved battery life and advanced safety features, to provide Canadian customers with more options for electric bicycles.
The company's Safe Shield battery upgrade program offers a 50% discount on battery replacement for affected Rad Power Bike models, demonstrating its commitment to safety and providing peace of mind for Canadian e-bike owners.
With its growing portfolio of brands and investment in product development, Rad Life Mobility is poised to become a major player in the North American e-bike market, with a significant presence in the Canadian electric vehicle market and a strong network of dealers and service centres across the country.
Rad Life Mobility Expands E-Bike Portfolio in North America
Rad Life Mobility, a company that acquired Rad Power Bikes' assets earlier this year, is rapidly assembling a portfolio of brands in the North American e-bike market. The company's goal is to restore the Rad Power Bikes brand to its former glory, while also expanding its reach through strategic acquisitions. Recently, at Eurobike 2026 in Frankfurt, Rad Life Mobility showcased not only Rad Power Bikes e-bikes but also models from Serial 1 and QuietKat, highlighting its growing presence in the market.
Acquisitions and Expansion
Rad Life Mobility's acquisition of Serial 1, a premium e-bike brand, was a strategic move to tap into the high-end segment of the market. The company is now eyeing QuietKat, an off-road-focused e-bike brand, as a potential addition to its portfolio. This move would give Rad Life Mobility a strong presence in the hunting, outdoor recreation, and backcountry markets, while also expanding its customer base. With the acquisition of QuietKat, Rad Life Mobility would have a trifecta of brands, each catering to different segments of the e-bike market. Canadian customers can expect to see these brands available in the market, with pricing competitive in the Canadian market, and eligible for iZEV incentives and provincial rebates.
Benefits for Canadian Customers
The expansion of Rad Life Mobility's portfolio is expected to benefit Canadian customers in several ways. With access to a large dealer network, including approximately 80 dealers in Canada, customers can expect better service and support options. This is particularly significant for direct-to-consumer brands, where service and support can be a challenge. Additionally, the company's investment in product development, including new e-bike models for the Rad Power Bikes lineup, will provide Canadian customers with a wider range of options to choose from. As the company expands its operations in Canada, customers can expect to see more models available, with kilometre ranges and colours tailored to the Canadian market.
Investment in Product Development
Rad Life Mobility is committed to investing in product development, with several new e-bike models in the works. This includes future bikes for the Rad Power Bikes lineup, which will be designed from the ground up. The company is also focused on maintaining a global outlook, with plans to make Rad and Serial 1 bikes available in Europe, where they have already gained popularity. Canadian customers can expect to see these new models available in the market, with features such as improved battery life and advanced safety features.
Commitment to Safety
Rad Life Mobility is also committed to safety, with its Safe Shield battery upgrade program seeing strong demand. The program offers a 50% discount on battery replacement, which is a significant benefit for owners of Rad Power Bike models affected by a disputed battery safety warning. The company has seen a strong response to the program, with over 500 signups on the first day, and large numbers of batteries expected to be shipped to customers. This commitment to safety is expected to provide peace of mind for Canadian customers, who can trust that their e-bikes are safe and reliable.
A Broader E-Bike Platform
Rad Life Mobility's strategy is clear: the company is focused on building a broader e-bike platform that spans multiple segments of the market. From urban commuters to premium lifestyle bikes and rugged off-road machines, the company is committed to providing a wide range of options for customers. With its growing portfolio of brands, investment in product development, and commitment to safety, Rad Life Mobility is poised to become a major player in the North American e-bike market, with a significant presence in the Canadian market. As the company continues to expand its operations in Canada, customers can expect to see more models available at Canadian pricing, with access to iZEV incentives and provincial rebates, and a strong network of dealers and service centres across the country.
