Tesla Cybertruck Owners Must Pay Extra 20,000 Dollars to Transfer Full Self Driving Feature
June 10, 2026
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Key Takeaways
The Tesla Cybertruck's most affordable trim, priced at approximately $60,000 CAD, is now available in Canada, but customers who reserved the truck are facing issues transferring their existing Full Self-Driving (Supervised) feature, which was initially thought to be possible.
Tesla is offering two alternatives to customers: upgrading to a higher trim for an additional $20,000 CAD or paying $99 CAD per month for the FSD feature, which has led to significant backlash and cancellations among prospective buyers.
The controversy surrounding the FSD transfer may deter potential Canadian buyers of electric vehicles, particularly those relying on the iZEV incentives and provincial rebates, and could negatively impact Tesla's brand loyalty and market share in the Canadian EV industry.
Cybertruck Controversy Hits Canadian Shores
The most affordable Tesla Cybertruck trim, priced at approximately $60,000 CAD, has finally become available in the Canadian market, but the excitement is short-lived for some prospective buyers. Those who reserved the truck, expecting to transfer their existing Full Self-Driving (Supervised) feature, are now facing a rude awakening. Despite initial language suggesting that the transfer would be possible, customers are finding out that the cheapest trim is not eligible for the transfer. This news comes as a blow to Canadian customers who were looking forward to taking advantage of the iZEV incentives and provincial rebates, which could have made the Cybertruck a more affordable option.
Transfer Troubles and Canadian Implications
The solution offered by Tesla is to upgrade to a higher trim, which would require an additional $20,000 CAD investment, or to pay $99 CAD per month for the FSD feature. This has led to significant backlash from would-be Cybertruck customers, with many reporting that they are cancelling their purchases due to what feels like a bait and switch. The controversy surrounding the FSD transfer has raised questions about Tesla's business practices and how they will impact the Canadian market. With the Canadian government offering incentives for the adoption of electric vehicles, the Cybertruck was seen as a promising option for many Canadians. However, the current situation may deter some potential buyers, especially those who were relying on the transfer of their existing FSD feature.
A Step Backwards for Tesla's Brand Loyalty in Canada
The decision to change the terms of the FSD transfer has sparked outrage among Tesla owners, with many feeling that the company is not living up to its promises. This move could have significant implications for Tesla's brand loyalty in Canada, where customers have come to expect a high level of service and transparency. As the Canadian electric vehicle market continues to grow, Tesla will need to address these concerns and find a way to regain the trust of its customers. The company's ability to adapt to the changing needs of the Canadian market will be crucial in maintaining its position as a leader in the EV industry. With the Cybertruck's availability in Canada, Tesla had an opportunity to increase its market share and capitalize on the growing demand for electric vehicles. However, the current controversy surrounding the FSD transfer may hinder the company's efforts to achieve its goals in the Canadian market.
